Activity watches (analogue) posted strong double-digit volume growth within wearable electronics in 2019 as this category is relatively new and offers strong growth opportunities for manufacturers. In addition, such products are also in line with the health and wellness trend and consequent rise in the number of consumers looking to track activity, exercise and calorie intake. Traditional design and data-collecting features make these watches more popular as they can be matched with various outf...

Euromonitor International's Wearable Electronics in Denmark report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Wearable Electronics in Denmark
Euromonitor International
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Health, Fashion and Tracking Trends Boost Demand for Analogue Activity Watches
Cheaper Activity Bands Gaining Share at Expense of More Expensive Rivals
Continued Scope for Activity Bands To Grow
Competitive Landscape
Apple Remains in Pole Position But Facing Growing Low Cost Competition
Garmin Shifting From In-car Navigation To Wearable Electronics
Traditional Watch Players and Fashion Houses Set To Gain Volume Share
Category Data
Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Executive Summary
Demand Continues To Fall, Despite Interest in Convenient and Innovative Products
Rising Demand for New Innovative Products Helps Limit Overall Decline
Multinationals Dominate Despite Growing Competition From Chinese Brands
Traditional Stores Continue To Lead Sales, But Internet Retailing Growing Rapidly
Outlook Remains Negative, But Growing Interest in Convenience and Connectivity
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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