Sports nutrition is expected to be an outlier in terms of consumer health in Denmark in 2022, with healthy double-digit current value growth predicted. While retail prices are also expected to rise, as a result of the energy crisis stemming from the war in Ukraine, constant value growth is also expected to be healthy. With the pandemic restrictions completely removed and life returning to normal, consumers are again visiting gyms, a key channel for sports nutrition products, as well as being mor...

Euromonitor International's Sports Nutrition in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sports Nutrition in Denmark
Euromonitor International
September 2022

List Of Contents And Tables

SPORTS NUTRITION IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy value growth in 2022
BodyLab and Nutramino continue to lead but competition is heating up
Added protein key trend
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
E-commerce is key battleground
Increased number of vegan influences product development
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2017-2022
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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