Drinking milk products continued to register declining volume sales in 2022 as increasing numbers of Danish consumers reduced their consumption of cows' milk and the long-term negative growth trends continued to plague the category. Among the main reasons for the decline in interest in milk is that many people among the younger generation of Danish consumers are increasingly unlikely to regard milk as a healthy product, with concerns over the negative impact of lactose on the human digestive sys...

Euromonitor International's Drinking Milk Products in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Drinking Milk Products in Denmark
Euromonitor International
September 2022

List Of Contents And Tables

DRINKING MILK PRODUCTS IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking milk products under pressure as consumer attitudes are increasingly hostile
Dairy fat increasingly seen as natural and harmless as demand for full fat milk rises
Fortified/functional flavoured milk drinks appear on retail shelves in 2022
PROSPECTS AND OPPORTUNITIES
Rising costs threaten the margins of dairy industry players as prices are bound to rise
Price pressures to favour private label as brands turn to promotional discounts
Plant-based milk to present increasingly stiff competition to drinking milk products
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 2 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 7 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN DENMARK
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

Live Biotherapeutic Products (LBP) CDMO Service Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Live Biotherapeutic Products (LBP) CDMO Service Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitiv...

Roof Ventilation Products Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Roof Ventilation Products Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, manufactu...

Trial Size Beauty Products Subscription Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Trial Size Beauty Products Subscription Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landsc...

Electrical Rubber Insulation Products Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Electrical Rubber Insulation Products Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscap...

Digital Identity For Textile Products Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Digital Identity For Textile Products Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscap...

Asia Pacific Infant Formula Market Size, Share, Trends & Analysis by Formula Type (Cow's Milk Protein-Based, Soy-Based, Protein Hydrolysate), by Form (Powdered, Concentrated Liquid, Ready-to-Use), by Distribution Channel (Offline, Online) and Region, with Forecasts from 2024 to 2034....

Market Overview The Asia Pacific Infant Formula Market is poised for substantial growth over the forecast period, driven by rising birth rates, increasing awareness about infant nutrition, and the growing demand for convenient feeding solutions. The market is expected to reach a valuati...

Europe Infant Formula Market Size, Share, Trends & Analysis by Formula Type (Cow's Milk Protein-Based, Soy-Based, Protein Hydrolysate), by Form (Powdered, Concentrated Liquid, Ready-to-Use), by Distribution Channel (Offline, Online) and Region, with Forecasts from 2024 to 2034....

Market Overview The Europe Infant Formula Market is projected to experience substantial growth over the next decade, driven by increasing birth rates, rising awareness about infant nutrition, and the growing demand for convenience among working parents. The market is expected to reach a...

North America Infant Formula Market Size, Share, Trends & Analysis by Formula Type (Cow's Milk Protein-Based, Soy-Based, Protein Hydrolysate), by Form (Powdered, Concentrated Liquid, Ready-to-Use), by Distribution Channel (Offline, Online) and Region, with Forecasts from 2024 to 2034....

Market Overview The North America Infant Formula Market is poised for significant growth over the next decade, driven by a rising awareness of infant nutrition, increasing birth rates in certain regions, and a growing preference for convenient feeding options. The North America Infant F...

Global Infant Formula Market Size, Share, Trends & Analysis by Formula Type (Cow's Milk Protein-Based, Soy-Based, Protein Hydrolysate), by Form (Powdered, Concentrated Liquid, Ready-to-Use), by Distribution Channel (Offline, Online) and Region, with Forecasts from 2024 to 2034....

Market Overview The Global Infant Formula Market is projected to experience substantial growth over the next decade, driven by factors such as rising birth rates in emerging economies, increasing awareness of infant nutrition, and the growing number of working mothers. The market is exp...

Vegan And Cruelty-Free Beauty Products Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Vegan And Cruelty-Free Beauty Products Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landsca...