Croatia Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Croatia

Euromonitor International

August 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Growth Slows Down in Volume Terms, But Speeds Up in Value Terms

Female Audience Reawakens and Helps Boost Spirits

Badel 1862 Dd Gets A New Owner in Meteor Dd

Still Waiting for A Full-blooded Retail Beverages Specialist

Future Growth Expected in Both Volume and Value Terms

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (in HRK)

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Craft Beer Trend Continues To Grow

Non/low Alcohol Beer Still Has Very Low Sales

Unstoppable Decline of Flavoured/mixed Lager

Competitive Landscape

Zagrebacka Pivovara Doo in in A Comfortable Position, But Still Very Active

Beer Remains Consolidated

Microbreweries Springing Up Thanks To Preferential Taxation

Category Background

Summary 3 Lager by Price Band 2018

Table 18 Number of Breweries 2013-2018

Category Data

Table 19 Sales of Beer by Category: Total Volume 2013-2018

Table 20 Sales of Beer by Category: Total Value 2013-2018

Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Lessons Learned From Flavoured/mixed Lager

Educating the Consumer Base Takes Time

Growth Is Strong But From A Low Base

Competitive Landscape

Competitive Landscape Dominated by Breweries

Relative Equal Shares Held by the "big Three"

Innovation Expected Only From Small Craft Manufacturers

Category Data

Table 34 Sales of Cider/Perry: Total Volume 2013-2018

Table 35 Sales of Cider/Perry: Total Value 2013-2018

Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Rtds Having Trouble As A Concept

No Intention To Widen the Supply

Millennials Not Up To Expectations

Competitive Landscape

Only Multinationals Operate in Rtds

Local Players Present But With Little Investment

Even Economy Products Do Not Sell

Category Data

Table 49 Sales of RTDS by Category: Total Volume 2013-2018

Table 50 Sales of RTDS by Category: Total Value 2013-2018

Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Growth Driven by the Desire for Premium Products

New Products of the Moment To Drive Growth

A Bit of "retro" Helps Domestic Traditional Brands

Competitive Landscape

Outlook for Badel 1862 Dd Is Stable

Multinationals on the Winning Side

Minor Private Label Presence, But It Is Not Giving Up

Category Data

Table 64 Sales of Spirits by Category: Total Volume 2013-2018

Table 65 Sales of Spirits by Category: Total Value 2013-2018

Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 72 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 73 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 74 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 75 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 76 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

While Exports Struggle, Imports Continue To Grow

New World Wines Progressing Slowly, But Persistently

Domestic Winemakers Reluctant To Lower Their Prices

Competitive Landscape

Need for Further Consolidation

"unstoppable Importers" Mostly Croatian-owned

Private Label Fighting Against Economy Brands

Category Data

Table 79 Sales of Wine by Category: Total Volume 2013-2018

Table 80 Sales of Wine by Category: Total Value 2013-2018

Table 81 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 82 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 84 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 87 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 88 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023