Sales of wine barely increased in total volume terms in 2018, as the new tax scheme discouraged consumption and motivated a shift towards beer. The changes in the legislation had a negative impact on reserve and mid-priced wines, which saw strong increases in taxes, with many brands disappearing from shelves. Instead, low-priced wines benefited from the trading down from mid-priced products. This was a huge step backwards in wine and gastronomic culture, with sales of cheap wines growing, leadin...
Euromonitor International's Wine in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Wine in Colombia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Colombia Is Turning Towards Low-priced Wines
Sparkling Wine Thrives
Sales Through the On-trade Channel See A Poor Performance
Competitive Landscape
Domestic Player Enalia Leads A Fragmented Category
Marpico Is Now Distributing Santa Rita
Chilean Wines Continue To Hold the Largest Share of Imported Wines
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 28 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Alcoholic Drinks Records Growth in Total Volume Sales
Consumers Trading Down in Alcoholic Drinks
Beer Companies Dominate the Competitive Landscape
the Off-trade Channel Outperforms the On-trade Channel
Challenging Outlook
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources