Premiumisation supported rising volume sales of televisions in 2019 as consumers upgraded to new models. Growth came despite rising consumer interest in laser home theatre projectors and waning demand for TVs amongst the younger generation, who meet most of their entertainment needs with laptops and smartphones. The premiumisation process has been driven by the growing popularity of LCD TVs with larger screens and higher resolutions, such as 4K and even 8K. 4K LCD TVs became even more affordable...
Euromonitor International's Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Home Video in China
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Premiumisation Drives Growth in TVs Despite Threat From Rival Devices
Streaming Services Boost Demand for Smart TVs
Video Players Becoming Obsolete Due To Rise of Video Streaming
Competitive Landscape
Hisense Targeting the Premiumisation Trend
Competition Intensifies in Tvs, Leading To Contrasting Performances
Skyworth Continues To Build on Early Mover Advantage in Oled TVs
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Changing Face of Entertainment Exerting Strong Influence on Consumer Electronics
Trend Towards Specialisation and Personalisation in 2019
Domestic Companies Maintain Dominance, Supported by Ongoing Innovation
Internet Retailing Consolidates Position As Leading Channel
5g Set To Have An Influential Role To Play in Development of Consumer Electronics
Market Data
Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
| Price : US$ 3500 | Date : Dec 2024 |
| Category : Services | Pages : 162 |
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| Category : Manufacturing and Construction | Pages : 165 |
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| Category : Services | Pages : 167 |
| Price : US$ 3285 | Date : Nov 2024 |
| Category : Telecom and IT | Pages : 178 |
| Price : US$ 3285 | Date : Nov 2024 |
| Category : Telecom and IT | Pages : 175 |
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