Despite another year of positive growth for digestive remedies in 2022, some local consumers are opting for perceived milder solutions such as herbal/traditional products or even preventive health by using probiotics to support gut health. These are perceived as more suitable for long-term use. Mass promotion combined with doctors/opinion leaders' recommendation has put probiotics in the spotlight. An increasing number of Chinese consumers with digestive issues are willing to try probiotics, eit...

Euromonitor International's Digestive Remedies in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Digestive Remedies in China
Euromonitor International
September 2022

List Of Contents And Tables

DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Alternative solutions emerge to compete with OTC digestive remedies
Consumers' rising awareness of healthy living and changing eating habits slow growth of digestive remedies
PROSPECTS AND OPPORTUNITIES
Digestive remedies expands reach to younger generations
Herbal/traditional products likely to gain traction
E-commerce offers further strong growth potential
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2017-2022
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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