Consumer Health in China

Consumer Health in China
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales suspension leads to return to decline for systematic analgesics
Home schooling subdues demand for paediatric analgesics
Topical analgesics sustains resilience despite ongoing COVID-19 restrictions
PROSPECTS AND OPPORTUNITIES
Topical analgesic players continue to leverage popularity of herbal/traditional products in China
Rising demand for dysmenorrhea treatment
Centralised drug procurement expected to stabilise price of paediatric analgesics
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies experiences new wave of attack in line with surge in virus cases and restrictions
Delisting of leading player in pharyngeal preparations likely to disrupt competitive landscape
Leading player lifts retail price to combat rising costs
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products continues to expand presence in the category
Paediatric products offer strong growth potential despite short-term headwinds
Potential for boom of O2O pharmacies to stabilise retail prices
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Alternative solutions emerge to compete with OTC digestive remedies
Consumers' rising awareness of healthy living and changing eating habits slow growth of digestive remedies
PROSPECTS AND OPPORTUNITIES
Digestive remedies expands reach to younger generations
Herbal/traditional products likely to gain traction
E-commerce offers further strong growth potential
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further positive performance for dermatologicals, although performance varies by category
E-commerce continues to drive the dynamic growth of hair loss treatments
Fragmented competitive landscape of dermatologicals
PROSPECTS AND OPPORTUNITIES
3SBio Inc to leverage demand for hair loss treatments
Bactroban revitalises marketing strategy to target younger consumers
Dermatologicals remains dominated by standard products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
SLEEP AIDS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prevalence of sleep disorders during pandemic-related home seclusion drives sales of sleep aids in 2022
Rising proportion of young consumers suffer from insomnia and poor sleep quality
Updated regulations favour the further development of melatonin in sleep aids
PROSPECTS AND OPPORTUNITIES
Sleep aids to further expand in terms of format and formula innovation to differentiate
Diversifying range of alternative solutions may pose competition to sleep aids
E-commerce likely to gain further share
CATEGORY DATA
Table 36 Sales of Sleep Aids: Value 2017-2022
Table 37 Sales of Sleep Aids: % Value Growth 2017-2022
Table 38 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 39 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 40 Forecast Sales of Sleep Aids: Value 2022-2027
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prolonged time spent on digital devices sustains eye care growth
Product segmentation continues in line with changing requirements
PROSPECTS AND OPPORTUNITIES
Stable demand for eye care due to digitalisation trend in China
E-commerce expected to record continuous growth
Contact lens eye drops become increasingly popular
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fluctuating performance for wound care since emergence of pandemic
Increasing innovation in formats to offer differentiation
Yunnan Baiyao Group retains dominance of wound care
PROSPECTS AND OPPORTUNITIES
Wound care to leverage return to outdoor mobility
E-commerce offers further growth potential
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2017-2022
Table 49 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Wound Care: % Value 2018-2022
Table 51 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 52 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins continues to expand with enhanced concept of "fourth meal"
Resurgence of COVID-19 propels demand for vitamin C
Paediatric vitamins creates opportunities for further penetration
PROSPECTS AND OPPORTUNITIES
Multivitamins target more segmented consumer groups
Vitamins with beauty positioning to gain traction
Disruptive players emerge in line with boom of e-commerce
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2017-2022
Table 55 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 56 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 57 NBO Company Shares of Vitamins: % Value 2018-2022
Table 58 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 59 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 resurgence weighs down performance of dietary supplements
Increasing number of consumer health players identify probiotic supplements as offering further strong growth potential
Home seclusion amplifies demand for eye health supplements
PROSPECTS AND OPPORTUNITIES
Upgraded formulations and ingredients to add excitement to mature dietary supplements
Changing demographics bring opportunities to different dietary supplements
Beauty-positioned dietary supplements on the rise
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight management and wellbeing records decline in line with overall slump
Notable decline for weight loss supplements following dynamic three years
Meal replacement continues to lose growth momentum
PROSPECTS AND OPPORTUNITIES
Competition to intensify as weight management and wellbeing offers further growth potential
The struggle to penetrate an online-dominant category
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing health awareness continues to drive growth of sports nutrition
Sports protein powder remains most popular format but sports non-protein products continues to gain momentum
E-commerce remains dominant distribution channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Expanding the consumer base of lifestyle users
Convenience formats will continue to attract attraction
Competition likely to further intensify in dynamic landscape
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2017-2022
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products expected to expand in line with favourable policies
Rejuvenation efforts by herbal/traditional players to reach younger generations
Herbal/traditional dietary supplements players regain vitality
PROSPECTS AND OPPORTUNITIES
Wellness beauty to sustain healthy momentum
E-commerce offers further potential for growth
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 resurgence subdues demand for treatment of coughs and colds
Customer education and age group expansion maintain growth potential of paediatric consumer health
Biostime maintains leading position in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Intensifying competition in paediatric dietary supplements in post-pandemic era
Strong growth predicted despite demographic changes
Online penetration deepening
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027