Microwaves has been experiencing declines for a number of years due to growing maturity linked to a fairly high penetration rate. Demand has traditionally been driven by the search for greater convenience and the growing number of single-person households. The negative trend was exacerbated by the home seclusion trend however, as a result of the pandemic as consumers spent longer periods of time confined to their homes, enabling them to dedicate time to cooking and preparing meals from scratch.
Euromonitor International's Microwaves in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Microwaves in Chile
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Pandemic exacerbates declining trend, driven by maturity of the dominant freestanding format
Decline for formerly dynamic built-in format as construction of new homes slows due to pandemic
Thomas maintains leadership of fairly consolidated competitive landscape
RECOVERY AND OPPORTUNITIES
Microwaves set to continue to struggle due to ongoing maturity
Niche of connected microwaves could resume growth by appealing to urban, higher-income consumers
Despite positive trend pre-pandemic, high price point of built-in format likely to result in strong declines
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 10 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
Overview of the Global Compact Microwaves Market:
The report discusses everything a marketer requires before investing in the global Compact Microwaves Market during the forecast period 2023-2030. It provides detail...
The global Compact Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this f...
Overview of the Global Microwaves Market:
The report discusses everything a marketer requires before investing in the global Microwaves Market during the forecast period 2023-2030. It provides detailed insight into ...
The global Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field eva...
Dairy products and alternatives has been experiencing great dynamism in terms of retail volume and current value growth rates, and this is set to continue in 2022. Despite an economic environment with increasing price levels and uncertainty, the industry has managed to keep growing by both measures....
With the return of in-person learning in schools in 2022, common respiratory diseases such as adenovirus have reappeared, along with influenza and syncytial virus, which is favouring categories such as paediatric cough/cold remedies and analgesics, including acetaminophen. In addition, the increase ...
Herbal/traditional products is being particularly supported by consumers who purchase digestive remedies and cough/cold remedies as there is an increasing tendency for Chileans to search for products with a natural positioning. A notable share of local consumers are choosing herbal/traditional produ...
Sports nutrition recorded high double-digit current value growth in 2021, mainly driven by a significant share of local consumers having access to additional disposable incomes as the government awarded cash subsides and gave permission for Chileans to make successive 10% withdrawals from the pensio...
Following a significant boost to demand for weight management and wellbeing in 2020 and 2021 due to heightened health awareness during the pandemic and weight gain during home seclusion, both retail volume and current value sales are set to suffer significant declines in 2022. This scenario is being...
In 2020 and 2021, dietary supplements experienced significant growth due to heightened health awareness as a result of the pandemic, in addition to higher disposable incomes for most Chilean households due to permission to make successive 10% withdrawals from the pension system and cash subsidies gr...