Prior to the emergence of the pandemic, Chile had already experienced notable disruption with the last quarter of 2019 seeing a social outbreak that impacted the performance of consumer appliances, resulting in low volume decline. Various protests including looting and vandalism, resulted in disruption to transport, supply chains and distribution. Therefore, since October 2019, Chile had entered a spiral of political and social uncertainty that directly influenced the economy of the country, a s...
Euromonitor International's Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Chile
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Pandemic and subsequent lockdown encourages stockpiling and fewer visits to grocery retailers, driving greater demand for freestanding freezers in 2020
Smaller capacity freezers gain share as additional storage space in the home
CTI Cía Tecno Industrial retains leadership of refrigeration appliances despite switch to importing its brands
RECOVERY AND OPPORTUNITIES
Surge in demand unlikely to be repeated heading into forecast period, with players focusing more on adding value through connected appliances
Greater energy efficiency to attract consumers through longer-term cost savings
E-commerce set to continue to gain momentum as viable distribution channel
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 50 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Despite increasing price sensitivity, pandemic results in longer periods of time spent at home and heightened awareness of need to follow strict hygiene and cleaning routines, marginally increasing demand for home laundry appliances
E-commerce sees greater demand during lockdown although disruption to supply chain and rising prices impact demand for higher spec models earlier in year
Players look to offer differentiation to stand out in consolidated competitive environment
RECOVERY AND OPPORTUNITIES
Category set to return to undynamic growth overall, driven by mature automatic washing machines although return to construction should support washer dryers
Energy labels will remain important marketing factor, driving demand for more cost-effective models
Ongoing water shortages in Chile likely to drive demand for more efficient models
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 66 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Despite slowdown in demand in 2020, dishwashes remains a strong performer, driven by consumers indulging in home cooking during lockdown
E-commerce strengthens its position within dishwashers in 2020
Bosch maintains its convincing lead in 2020, but loses share to the dynamic Daewoo
RECOVERY AND OPPORTUNITIES
Greater demand for water and energy efficiency likely to continue to drive development of dishwashers over the forecast period
Players must overcome low penetration rates and luxury perception of dishwashers in Chile
Smaller formats offer further area for development in line with single-person households
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020
Table 72 Sales of Dishwashers by Category: Value 2015-2020
Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 75 Sales of Dishwashers by Format: % Volume 2015-2020
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 80 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 81 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise spending during pandemic, resulting in flat sales growth for many large cooking appliances
Disruption to imports and growing price sensitivity impacts demand for premium models
CTI Cía Tecno Industrial retains convincing lead of large cooking appliances in 2020 but continues to lose ground to smaller players under others
RECOVERY AND OPPORTUNITIES
Built-in large cooking appliances to resume stronger growth performance compared to freestanding format
Smaller brands which offer greater differentiation or economy models could continue to attract consumers in early part of forecast period
Adopting an omnichannel strategy will be key to driving sales forward for retailers
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 85 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 88 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 89 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 93 NBO Company Shares of Ovens: % Volume 2016-2020
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Cookers: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic exacerbates declining trend, driven by maturity of the dominant freestanding format
Decline for formerly dynamic built-in format as construction of new homes slows due to pandemic
Thomas maintains leadership of fairly consolidated competitive landscape
RECOVERY AND OPPORTUNITIES
Microwaves set to continue to struggle due to ongoing maturity
Niche of connected microwaves could resume growth by appealing to urban, higher-income consumers
Despite positive trend pre-pandemic, high price point of built-in format likely to result in strong declines
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2015-2020
Table 105 Sales of Microwaves by Category: Value 2015-2020
Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 111 Distribution of Microwaves by Format: % Volume 2015-2020
Table 112 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 113 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Marked improvement in demand for many food preparation appliances due to home seclusion trend during the pandemic
E-commerce continues on dynamic growth path during 2020
Oster retains leadership but experiences growing competition including from competitively-priced private label
RECOVERY AND OPPORTUNITIES
Further positive performance predicted for food preparation appliances over the forecast period
Smart technology can add greater value to more mature area of mixers
Energy efficiency will remain an important factor in the purchasing decision
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 117 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Number of issues result in further undynamic performance by small cooking appliances in 2020
Home seclusion trend due to pandemic drives demand for coffee machines
Thomas retains leadership of small cooking appliances but loses ground within the dynamic coffee machines
RECOVERY AND OPPORTUNITIES
Health trends to drive more positive performances for a number of small cooking appliances from 2021
Ongoing dynamic performance for coffee machines but price could remain a barrier to reaching a wider audience
Development of smart technology likely to be further explored by players to offer specific value to consumers
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 128 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Number of negative factors impact demand for vacuum cleaners in 2020 in a continuation of a weak performance from the previous year
Robotic vacuum cleaners remains strongest performer in 2020 but high unit price restricts wider reach
Leader Thomas continues to lose ground with private label making gains due to increasing price sensitivity
RECOVERY AND OPPORTUNITIES
Improved performance with greater attention paid to hygiene and cleaning routines as a result of the pandemic
Connected models likely to increase penetration of robotic vacuum cleaners
Smaller homes could support further demand for robotic vacuum cleaners due to lack of storage
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 139 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Improved demand for personal care appliances in 2020 as consumers turn to self-care and grooming at home during the pandemic
Chilean men increasingly comfortable with taking care of their appearance
Philips strengthens overall leadership of personal care appliances in 2020 through the adoption of a digital sales strategy
RECOVERY AND OPPORTUNITIES
Overall solid performance predicted for personal care appliances as consumers continue to invest in the home spa concept
Players likely to engage in greater online marketing to reach target audience
E-commerce set to continue on its strong growth trajectory as the channel has not reached its full potential
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 151 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 154 Sales of Body Shavers by Format: % Volume 2015-2020
Table 155 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 156 NBO Company Shares of Personal Care Appliances 2016-2020
Table 157 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic misses main sales period for category but greater awareness of the need for hygienic living environment boosts overall demand
Portable room air conditioners benefit from smaller size and convenient positioning
Private label strengthens overall position within air treatment products while various brands benefit from heightened demand for air purifying or energy-efficient models
RECOVERY AND OPPORTUNITIES
Increasing focus on hygienic homes to support stable demand for air treatment products over the forecast period
Air purifiers set to record strongest performance following pandemic
Energy-efficient models will remain a key area of development for players
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 164 Sales of Air Treatment Products by Category: Value 2015-2020
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 170 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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