In 2018, overall alcoholic drinks consumption continued to record modest growth, roughly in line with the population growth in Canada. Smaller categories such as RTDs and cider posted more upbeat performances, while beer and spirits, which account for the lion's share of the market, remained stagnant, and wine experienced steady growth. Against the backdrop of overall weakness, the continually growing craft movement and an intensifying premiumisation trend provided momentum in attractive growth...
Euromonitor International's Alcoholic Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Canada
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Areas Emerge Thanks To Craft Movement and Premiumisation Trend
Non-alcoholic Alternatives Gain Traction Across the Board
Major Players Focus on Premium and Core Brands While Craft Products Attract Growing Attention
Distribution Widens for Alcoholic Drinks As Regulations Evolve
Mounting Uncertainty Presents Both Challenges and Opportunities
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Overall Beer Remains Stagnant
Craft Movement Remains Strong in Beer
Uncertainty Mounts in Trade and Legislation
Competitive Landscape
Molson Canada and Labatt Brewing Continue To Lead
Craft Brewers Enjoy Sustained Growth, But Competition Is Intensifying
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Table 10 Number of Breweries 2013-2018
Category Data
Table 11 Sales of Beer by Category: Total Volume 2013-2018
Table 12 Sales of Beer by Category: Total Value 2013-2018
Table 13 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 14 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 15 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 16 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 17 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 18 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 19 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 20 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 22 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 23 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 24 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 25 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Cider Showing Signs of Slowdown
Craft Movement Develops in Cider
Cider Sees An Expanding Array of Offerings
Competitive Landscape
Arterra Wines Canada Inc and Molson Canada Continue To Lead
Smaller Players Are Gaining Traction
Category Data
Table 26 Sales of Cider/Perry: Total Volume 2013-2018
Table 27 Sales of Cider/Perry: Total Value 2013-2018
Table 28 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 29 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 30 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 31 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 32 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 33 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 34 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 35 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 36 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 37 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 38 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 39 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 40 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Spirit-based Rtds Continues To Excel
Craft Movement Develops in Rtds
Trade and Legislation Poses Mounting Uncertainty
Competitive Landscape
Diageo Canada and Labatt Brewing Maintain Their Leading Positions
Smaller Players Thrive in Niche Segments
Category Data
Table 41 Sales of RTDS by Category: Total Volume 2013-2018
Table 42 Sales of RTDS by Category: Total Value 2013-2018
Table 43 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 44 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 45 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 46 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 47 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 48 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 49 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 50 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 51 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 52 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 53 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 54 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 55 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Spirits Overall Remains Relatively Stagnant, Albeit With Ample Growth Opportunities
Craft Movement Develops in Spirits
Uncertainty Mounts Over Trade and Legislation
Competitive Landscape
Diageo Canada and Corby Spirit & Wine Continue To Lead
Craft Spirits Attracts A Growing Number of Participants
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2018
Category Data
Table 56 Sales of Spirits by Category: Total Volume 2013-2018
Table 57 Sales of Spirits by Category: Total Value 2013-2018
Table 58 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 59 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 60 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 61 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 62 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 63 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 64 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 65 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 66 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 67 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 68 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 69 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 70 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 71 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 72 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 73 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 74 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Wine Continues To Record Modest Growth
Premiumisation Drives Value Growth
Uncertainty Mounts Over Legislation and Trade
Competitive Landscape
Arterra Wines Canada Inc and Apl Continue To Lead
Competitive Landscape Remains Largely Stable
Category Data
Table 77 Sales of Wine by Category: Total Volume 2013-2018
Table 78 Sales of Wine by Category: Total Value 2013-2018
Table 79 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 80 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 85 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 86 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 87 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 88 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 89 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 90 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 91 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 92 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 93 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 94 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 95 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 96 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 97 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 98 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 99 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 100 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 101 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 102 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 103 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 104 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 105 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 106 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 107 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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