Alcoholic Drinks in Canada

Alcoholic Drinks in Canada 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Craft and lower alcohol products help to maintain growth 
The leaders see share declines as beer struggles and craft players grow 
Only a slow return to growth for the on-trade channel 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 1         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Decline attributed to several factors, including health and product substitution 
The craft movement is growing in beer, whilst non-alcoholic beer takes off 
Labatt and Molson remain dominant despite falling sales 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Lager price band methodology 
Summary 3       Lager by Price Band 2019 
Table 18         Number of Breweries 2013-2019 
CATEGORY DATA 
Table 19 Sales of Beer by Category: Total Volume 2014-2019 
Table 20 Sales of Beer by Category: Total Value 2014-2019 
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 27 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 28 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 29 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 30 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Growth maintained due to new experiences, sophistication and the health trend 
Still light grape wine continues to dominate and see growth 
Arterra Wines leads a fragmented category 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 34 Sales of Wine by Category: Total Volume 2014-2019 
Table 35 Sales of Wine by Category: Total Value 2014-2019 
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 43 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 44 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 45 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 46 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 47 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 48 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019 
Table 49 	GBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 50 	NBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 51 	LBN Brand Shares of Champagne: % Total Volume 2016-2019 
Table 52 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 53 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 54 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019 
Table 55 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 56 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 57 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019 
Table 58 	GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 59 	NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 60 	LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019 
Table 61 	Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 62 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 63 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 64 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Slower growth due to the health trend and the popularity of wine 
Developments in craft spirits, with the possibility of a seal of authenticity 
Diageo extends its lead thanks to strong performances by several brands 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY BACKGROUND 
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 
Summary 4       Benchmark Brands 2019 
CATEGORY DATA 
Table 65 Sales of Spirits by Category: Total Volume 2014-2019 
Table 66 Sales of Spirits by Category: Total Value 2014-2019 
Table 67 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 68 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019 
Table 74 	Sales of White Rum by Price Platform: % Total Volume 2014-2019 
Table 75 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019 
Table 76 	Sales of English Gin by Price Platform: % Total Volume 2014-2019 
Table 77 	Sales of Vodka by Price Platform: % Total Volume 2014-2019 
Table 78 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019 
Table 79 	GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 80 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 81 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 82 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 83 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 84 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 85 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Slowing rate of growth due to competition from RTDs 
The craft trend expands to cider/perry 
Arterra Wines maintains its lead but Molson continues to move closer 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
CATEGORY DATA 
Table 86 Sales of Cider/Perry: Total Volume 2014-2019 
Table 87 Sales of Cider/Perry: Total Value 2014-2019 
Table 88 Sales of Cider/Perry: % Total Volume Growth 2014-2019 
Table 89 Sales of Cider/Perry: % Total Value Growth 2014-2019 
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 95 	NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 96 	LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 
Table 97 	Forecast Sales of Cider/Perry: Total Volume 2019-2024 
Table 98 	Forecast Sales of Cider/Perry: Total Value 2019-2024 
Table 99 	Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 
Table 100 	Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Spirit-based RTDs sees a particularly strong performance 
Health and wellness and the craft trend propel growth 
Diageo Canada and Labatt Brewing maintain their lead, but other players innovate 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 101 Sales of RTDs by Category: Total Volume 2014-2019 
Table 102 Sales of RTDs by Category: Total Value 2014-2019 
Table 103 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 104 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 109 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 110 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 111 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 112 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 113 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 114 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 115 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024