Wine is characterised by imported products, especially French wine from Bordeaux, which is widely available, is appreciated for its taste and recent introductions of inexpensive offerings, which appeal to price-sensitive consumers. However, South African, Spanish and Portuguese wine are beginning to appeal to the ever-changing and more sophisticated consumer tastes.
Euromonitor International's Wine in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wine in Cameroon
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers To Experiment With More Non-french Wines
Wine To Record Steady Off-trade Growth
Marketing To Drive Strong Growth
Competitive Landscape
Group Focali Boosts Promotion of Grand Sud Wine
Demand for South African Wine Increasing
Imported Products Characterise Wine
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 10 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Strong Drinking Culture Boosts Volume Sales of Alcoholic Drinks in 2018
Crises in the North and South Western Regions Result in Significant Losses for Major Players
Domestic Companies Compete With Promotions and the Introduction of New Products and Packaging
On-trade Remains the Leading Channel While Off-trade Increases Sales in 2018 With Strong Promotion
Increased Excise Duties Expected To Lead To Growing Contraband Sales of Wine and Spirits
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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