Mass beauty and personal care continued to record stable current value growth in 2019 on the back of the lower price points for these products as well as consumer loyalty towards them. In addition, rising consumer purchasing power and confidence has enabled more consumers in lower- and middle-income groups to go beyond buying necessities to following fashion trends and indulging their taste for more sophisticated products. While more affluent consumers are expected to continue to seek higher-qua...
Euromonitor International's Mass Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Mass Beauty and Personal Care in Cameroon
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Lower price points and consumer loyalty help drive continued growth for mass products
Young millennials and females driving growth
Les Laboratoires Biopharma continues to lead; new players like LANA Bio Cosmetics appearing
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Changing distribution landscape reflects the increasing importance of beauty and personal care
Leading player Les Laboratoires Biopharma increases its share in 2019
Growth will start strengthening again from 2021
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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