Deodorants continued to perform well in 2019, driven by urbanisation and a growing young population that is increasingly engaged in formal employment. Pricing is the major factor in consumers' purchasing decisions. Most consumers within the low- and middle-income brackets remain price sensitive. Usage of deodorants remains low in Cameroon, with many still regarding these products as a luxury. Those who do purchase them opt for popular brands such as Ushuaïa, Nivea Deo and Gillette, which are all...
Euromonitor International's Deodorants in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Deodorants in Cameroon
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants continues to record strong growth, but no sales of premium products
Deodorant sprays will remain the dominant format
Consumers favour international brands
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2014-2019
Table 2 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Deodorants: % Value 2015-2019
Table 5 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 6 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Changing distribution landscape reflects the increasing importance of beauty and personal care
Leading player Les Laboratoires Biopharma increases its share in 2019
Growth will start strengthening again from 2021
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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