Alcoholic drinks recorded strong volume growth in 2018 due to the strong drinking culture in Cameroon. Social drinking is common due to the obvious lack of interesting alternative entertainment activities, with drinking pubs, bars and clubs the main recreational centres in both urban and rural areas throughout the country.
Euromonitor International's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Cameroon
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Drinking Culture Boosts Volume Sales of Alcoholic Drinks in 2018
Crises in the North and South Western Regions Result in Significant Losses for Major Players
Domestic Companies Compete With Promotions and the Introduction of New Products and Packaging
On-trade Remains the Leading Channel While Off-trade Increases Sales in 2018 With Strong Promotion
Increased Excise Duties Expected To Lead To Growing Contraband Sales of Wine and Spirits
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Steady Growth Expected
Crisis in Anglophone Cameroon Negatively Impacts Beer
Off-trade Lags Due To Lack of Innovation by Companies in Promoting Beer in Retail Channels
Competitive Landscape
(sabc Boosts Competition by Repackaging and Lower Pricing
Diageo Cameroon Introduces New Stout
Kronenbourg 1664 Promoted Heavily in Premium On-trade Channels
Category Background
Summary 2 Lager by Price Band 2018
Category Data
Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Millennials and Young Adults To Drive Growth
More Varieties Expected As Consumer Awareness Increases
Opportunities for Domestic Players
Competitive Landscape
Sabc and Diageo Remain Major Competitors
Imported Brands Markedly Absent
Growth To Be Driven by Increasing Consumer Awareness, Product Innovation and Strong Promotion
Category Data
Table 33 Sales of RTDS by Category: Total Volume 2013-2018
Table 34 Sales of RTDS by Category: Total Value 2013-2018
Table 35 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 36 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 44 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 45 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Imported Brands To Continue To Characterise Spirits
Domestic Players Attempt To Boost Awareness and Availability
Contraband Sales Set To Increase Due To Government Reforms of Excise Duties
Competitive Landscape
Diageo Increases Product Diversity by Introducing Guinness Triple Black Spirit
Local Distilleries Boost Competition
Spirits Characterised by Imported Brands
Category Data
Table 48 Sales of Spirits by Category: Total Volume 2013-2018
Table 49 Sales of Spirits by Category: Total Value 2013-2018
Table 50 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 51 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 59 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 60 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Consumers To Experiment With More Non-french Wines
Wine To Record Steady Off-trade Growth
Marketing To Drive Strong Growth
Competitive Landscape
Group Focali Boosts Promotion of Grand Sud Wine
Demand for South African Wine Increasing
Imported Products Characterise Wine
Category Data
Table 63 Sales of Wine by Category: Total Volume 2013-2018
Table 64 Sales of Wine by Category: Total Value 2013-2018
Table 65 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 72 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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