Cameroon Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Cameroon

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Strong Drinking Culture Boosts Volume Sales of Alcoholic Drinks in 2018

Crises in the North and South Western Regions Result in Significant Losses for Major Players

Domestic Companies Compete With Promotions and the Introduction of New Products and Packaging

On-trade Remains the Leading Channel While Off-trade Increases Sales in 2018 With Strong Promotion

Increased Excise Duties Expected To Lead To Growing Contraband Sales of Wine and Spirits

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Steady Growth Expected

Crisis in Anglophone Cameroon Negatively Impacts Beer

Off-trade Lags Due To Lack of Innovation by Companies in Promoting Beer in Retail Channels

Competitive Landscape

(sabc Boosts Competition by Repackaging and Lower Pricing

Diageo Cameroon Introduces New Stout

Kronenbourg 1664 Promoted Heavily in Premium On-trade Channels

Category Background

Summary 2 Lager by Price Band 2018

Category Data

Table 18 Sales of Beer by Category: Total Volume 2013-2018

Table 19 Sales of Beer by Category: Total Value 2013-2018

Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Millennials and Young Adults To Drive Growth

More Varieties Expected As Consumer Awareness Increases

Opportunities for Domestic Players

Competitive Landscape

Sabc and Diageo Remain Major Competitors

Imported Brands Markedly Absent

Growth To Be Driven by Increasing Consumer Awareness, Product Innovation and Strong Promotion

Category Data

Table 33 Sales of RTDS by Category: Total Volume 2013-2018

Table 34 Sales of RTDS by Category: Total Value 2013-2018

Table 35 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 36 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 37 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 38 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 39 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 40 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 41 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 42 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 43 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 44 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 45 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 46 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 47 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Imported Brands To Continue To Characterise Spirits

Domestic Players Attempt To Boost Awareness and Availability

Contraband Sales Set To Increase Due To Government Reforms of Excise Duties

Competitive Landscape

Diageo Increases Product Diversity by Introducing Guinness Triple Black Spirit

Local Distilleries Boost Competition

Spirits Characterised by Imported Brands

Category Data

Table 48 Sales of Spirits by Category: Total Volume 2013-2018

Table 49 Sales of Spirits by Category: Total Value 2013-2018

Table 50 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 51 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 56 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 57 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 58 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 59 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 60 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Consumers To Experiment With More Non-french Wines

Wine To Record Steady Off-trade Growth

Marketing To Drive Strong Growth

Competitive Landscape

Group Focali Boosts Promotion of Grand Sud Wine

Demand for South African Wine Increasing

Imported Products Characterise Wine

Category Data

Table 63 Sales of Wine by Category: Total Volume 2013-2018

Table 64 Sales of Wine by Category: Total Value 2013-2018

Table 65 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 66 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 68 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 71 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 72 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023