Wine is a very traditional and popular drink in Bulgaria and the country's wine production is gaining increasing attention overseas. This has sharpened the marketing focus of the category's leading players, with promotional events forming an increasingly important part of the positioning and marketing of wine brands. Throughout 2018 and 2019, numerous events and trade fairs were held that combine wine and gourmet food, attracting consumers via gourmet markets, competitions and prize draws, tasti...
Euromonitor International's Wine in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Wine in Bulgaria Euromonitor International September 2020 List OF CONTENTS AND TABLES HEADLINES PRE-COVID-19 PERFORMANCE Burgeoning export opportunities spur the development of Bulgaria's wine industry Fruit wine and imported products at the forefront of emerging trends Tourism remains a major driver of rising demand for wine 2020 AND BEYOND COVID-19 impact Affected products within wine Recovery and opportunities CATEGORY DATA Table 1 Sales of Wine by Category: Total Volume 2014-2019 Table 2 Sales of Wine by Category: Total Value 2014-2019 Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019 Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019 Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019 Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019 Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019 Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019 Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019 Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019 Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019 Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019 Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019 Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024 Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024 Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact Rising incomes and premiumisation counterbalance negative population growth Foreign-owned local beer brewers continue to dominate sales Bulgaria's alcoholic drinks industry slated for dynamic development and performance CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 29 Number of On-trade Establishments by Type 2014-2019 TAXATION AND DUTY LEVIES Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 32 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER SOURCES Summary 2 Research Sources
| Price : US$ 3500 | Date : Oct 2023 |
| Category : Manufacturing and Construction | Pages : 147 |
| Price : US$ 3500 | Date : Oct 2023 |
| Category : Consumer Goods and Retail | Pages : 115 |
| Price : US$ 3500 | Date : Oct 2023 |
| Category : Consumer Goods and Retail | Pages : 117 |
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| Category : Consumer Goods and Retail | Pages : 114 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Agriculture, Food and Beverages | Pages : 143 |
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