Bulgaria Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Bulgaria

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Tobacco Recovers From Recent Challenges To Post Moderate Growth

Strong Market Potential, Despite Declining Population and Low Incomes

Point of Sale Marketing and Outdoor Advertising Help To Boost Sales

Outstanding Growth Registered by Forecourt Retailers

Scope To Boost Sales by Embracing Premiumisation Trend

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Plain Packaging

Advertising and Sponsorship

Point-of-sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Electronic Cigarettes

Reduced Harm

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Illicit Trade Sales Continue To Fall As Authorities Take on the Fight

Forecourt Retailers Continue To Grow in Popularity As Bulgarians Hit the Road

Stable Outlook for Cigarette Consumption As Price Hikes Are Limited

Competitive Landscape

Heavy Promotional Activity by Cigarette Brand Owner Kt International

Bat Streamlines Portfolio

Focus on Next Generation Products Helps Fuel Strong Growth for Phillips Morris

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Booming On-trade Demand for Cigars and Cigarillos, With Women Contributing To Sales More Than Ever

Introduction of Excise Duty on Tobacco and Consumables

Focus on Reducing Illegal Fine Cut Tobacco Sales

Competitive Landscape

Kaliman Karibe Continues To Expand Operations and Engage With Customers

Local Players Struggling To Compete, But Supported by Sales Through Service Stations

Development of Mid-priced Cigars Among Middle-income Consumers

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 Sales of Cigarillos by Price Platform 2013-2018

Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 40 NBO Company Shares of Cigars: % Volume 2014-2018

Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018

Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018

Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Demand Among Generation Z Supports Sales

Heated Tobacco Products Enjoy Outstanding Performance

Strong Performance From Non-cig-a-like Closed System Products

Competitive Landscape

Launch of New Innovative Products Fuelling Development

Vapour Products Under the Spotlight for Large Cigarette Multinationals

Ongoing Retail and Distribution Consolidation

Category Indicators

Table 56 Number of Adult Vapers 2013-2018

Category Data

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 59 Sales of Tobacco Heating Devices: Volume 2013-2018

Table 60 Sales of Tobacco Heating Devices: Value 2013-2018

Table 61 Sales of Heated Tobacco: Volume 2013-2018

Table 62 Sales of Heated Tobacco: Value 2013-2018

Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018

Table 64 NBO Company Shares of E-Vapour Products: % Value 2014-2018

Table 65 LBN Brand Shares of E-Vapour Products: % Value 2015-2018

Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018

Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018

Table 68 NBO Company Shares of Heated Tobacco: % Volume 2014-2018

Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018

Table 70 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018

Table 72 Distribution of Heated Tobacco by Format: % Volume 2013-2018

Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Table 75 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023

Table 76 Forecast Sales of Tobacco Heating Devices: Value 2018-2023

Table 77 Forecast Sales of Heated Tobacco: Volume 2018-2023

Table 78 Forecast Sales of Heated Tobacco: Value 2018-2023