Tobacco companies managed to overcome recent challenges in 2018, with political and economic stability allowing them to record a stable performance at the end of the review period. The new Bulgarian Government followed minimal EU excise duty taxes and has committed to keeping excise duties unchanged for the first three years of the forecast period. This, in turn, paved the way for the implementation of growth strategies by leading players. However, for the first time, the new amendments to the e...
Euromonitor International's Tobacco in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tobacco in Bulgaria
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tobacco Recovers From Recent Challenges To Post Moderate Growth
Strong Market Potential, Despite Declining Population and Low Incomes
Point of Sale Marketing and Outdoor Advertising Help To Boost Sales
Outstanding Growth Registered by Forecourt Retailers
Scope To Boost Sales by Embracing Premiumisation Trend
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Electronic Cigarettes
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Illicit Trade Sales Continue To Fall As Authorities Take on the Fight
Forecourt Retailers Continue To Grow in Popularity As Bulgarians Hit the Road
Stable Outlook for Cigarette Consumption As Price Hikes Are Limited
Competitive Landscape
Heavy Promotional Activity by Cigarette Brand Owner Kt International
Bat Streamlines Portfolio
Focus on Next Generation Products Helps Fuel Strong Growth for Phillips Morris
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Booming On-trade Demand for Cigars and Cigarillos, With Women Contributing To Sales More Than Ever
Introduction of Excise Duty on Tobacco and Consumables
Focus on Reducing Illegal Fine Cut Tobacco Sales
Competitive Landscape
Kaliman Karibe Continues To Expand Operations and Engage With Customers
Local Players Struggling To Compete, But Supported by Sales Through Service Stations
Development of Mid-priced Cigars Among Middle-income Consumers
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Demand Among Generation Z Supports Sales
Heated Tobacco Products Enjoy Outstanding Performance
Strong Performance From Non-cig-a-like Closed System Products
Competitive Landscape
Launch of New Innovative Products Fuelling Development
Vapour Products Under the Spotlight for Large Cigarette Multinationals
Ongoing Retail and Distribution Consolidation
Category Indicators
Table 56 Number of Adult Vapers 2013-2018
Category Data
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 60 Sales of Tobacco Heating Devices: Value 2013-2018
Table 61 Sales of Heated Tobacco: Volume 2013-2018
Table 62 Sales of Heated Tobacco: Value 2013-2018
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 70 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 72 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 76 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 77 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 78 Forecast Sales of Heated Tobacco: Value 2018-2023
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