Bulgaria's demographic crisis continued to have a negative impact on volume sales of beer during 2019. High levels of emigration among recent graduates and young professionals, considerably lower levels of immigration and the country's low birth rate have resulted in a shrinking population, which means lower demand for beer. In response, the category's leading players have sharpened their focus on new product development, with frequent key new product launches helping the category maintain healt...
Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beer in Bulgaria Euromonitor International September 2020 List OF CONTENTS AND TABLES HEADLINES PRE-COVID-19 PERFORMANCE Consumers develop a taste for premium variants and formats Craft beer culture grows as non alcoholic beer remains niche despite new launches Carlsberg Bulgaria AD, Kamenitza AD and Zagorka AD remain the leading players 2020 AND BEYOND COVID-19 impact Affected products within beer Recovery and opportunities CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2019 CATEGORY DATA Table 1 Sales of Beer by Category: Total Volume 2014-2019 Table 2 Sales of Beer by Category: Total Value 2014-2019 Table 3 Sales of Beer by Category: % Total Volume Growth 2014-2019 Table 4 Sales of Beer by Category: % Total Value Growth 2014-2019 Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 Table 6 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 Table 9 GBO Company Shares of Beer: % Total Volume 2015-2019 Table 10 NBO Company Shares of Beer: % Total Volume 2015-2019 Table 11 LBN Brand Shares of Beer: % Total Volume 2016-2019 Table 12 Forecast Sales of Beer by Category: Total Volume 2019-2024 Table 13 Forecast Sales of Beer by Category: Total Value 2019-2024 Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact Rising incomes and premiumisation counterbalance negative population growth Foreign-owned local beer brewers continue to dominate sales Bulgaria's alcoholic drinks industry slated for dynamic development and performance CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 16 Number of On-trade Establishments by Type 2014-2019 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER SOURCES Summary 3 Research Sources
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