Consumer Values and Behaviour in Brazil

Scope
Consumer values and behaviour in Brazil
Consumers are highly attracted to new products and services
Millennials appreciate tailored products and prefer to spend their money on experiences
All generations believe their investments will have long-term value
Brazilians have a very optimistic outlook for their happiness and finances
Sociable Brazilians looking forward to more in-person activities
Higher proportion of Gen Z feel they will work more in the future
Brazilians have strong ties to their communities
Political uncertainty and impact of climate change are top concerns
Younger generations most concerned about impact of climate change
Millennials are ahead of other cohorts with their home-based activities
Energy efficiency and air quality are important features in Brazilian homes
Brazilians want multifunctional space in their homes ahead of their global counterparts
High rates of regular home cooking, but ready meals are more popular than global average
Busy households find they do not have time to prepare home-cooked food
A quarter of millennials find that ordering food for delivery is more convenient
Consumers highly focused on looking for healthy ingredients in the food they eat
Working from home not a key priority for younger cohorts, but work-life balance is key
High percentage of Gen Z are focused on earning a high salary
High proportion of Brazilians are looking for ways to simplify their lives
High levels of socialising with friends carried out online
Going to the cinema is a popular leisure activity after shopping
Millennials are the most active leisure shoppers
Over a quarter of respondents participate in team sports every week
Millennials are the most actively engaged in most exercise types
Millennials are the biggest users of most stress-reduction/mental wellbeing activities
Nearly three quarters of consumers try to have a positive impact on the planet
Brazilians have high levels of green behaviour compared to global
All generations focus on using sustainable packaging
Nearly half share their opinions on social media
Price is top of mind, but consumers prepared to buy fewer items for higher quality
All generations, but especially older consumers, like to find bargains
High percentage select their travel destinations based on the quality of shopping
Baby boomers leading a simpler life and only buy items when essential
Consumers still prefer to buy their beauty and personal care items in-store
Millennials more confident buying most things via their smartphone
Spending intentions on health/wellness remain strong with only 8% cutting back
Gen Z and millennials have more ambitious spending intentions than older cohorts
40% of consumers say they will cut back on their overall spending
Over 60% of consumers are actively managing their data and privacy settings
Millennials prefer to communicate online and are more likely to share their data for offers
Nearly 30% of consumers have bought an item via social media in previous six months
Younger cohorts more active in "following" and "liking" a company's social media post
Consumers use online banking far more often than other services
Millennials and Gen X make more frequent mobile in-store payments