The global biodegradable diapers market is anticipated to grow at a CAGR of more than 10% during the forecast period. The market growth is attributed to the rising awareness of baby and adult hygiene coupled with the increasing environmental concerns and rising disposable income of consumers. Traditional diapers do not break down effectively in landfills and their decomposition can take hundreds of years. Additionally, plastic diapers contribute a large volume of untreated garbage to landfills each year which can pollute groundwater. Therefore, rising environmental concern is one of the major factors for the growth of the global biodegradable diapers market. Moreover, there is an increasing shift of consumers towards biodegradable and chemical-free diapers due to increasing cases of skin allergies and rashes among babies and adults.
Market Segmentation
The global biodegradable diapers market has been analyzed on the basis of product type, raw material, size, end-user, sales channel, and region. By product type, the market is bifurcated into tape style, and pant style. Based on raw material, the market is segmented into cotton, bamboo, and others. By size, the market covers the analysis of Small (3-8 Kg), Medium (6-11 Kg), Large (9-14 Kg), Extra Large (XL) (12-17 Kg), and Extra-Extra-Large (XXL) (15-35 Kg). By end-user, the market is segmented into convenience store, pharmacies, hypermarkets/supermarkets, specialty stores, and online retail/e-commerce. Geographically, the market is analyzed into North America, Western Europe, Eastern Europe, Asia Pacific, Latin America, and Middle East & Africa.
Market Structure and Competition Landscape
The growth of the global biodegradable diapers market is characterized by the presence of players operating in the market. Some of the key players in the market include GroVia, Naty AB, Hengan International Group Company Ltd., Seventh Generation Inc., Bamboo Nature (Abena A/S), The Honest Company, The Hain Celestial Group, Inc., Kimberly-Clark Corp., Kao Corp., Bumkins Company, The Procter & Gamble Company, Ontex Group, Unicharm Corp., and Babyganics among others. These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the global biodegradable diapers market include,
• In May 2021, Pampers launched Pampers Pure Protection Hybrid Diapers. These diapers are a blend of reusable cloth and disposable plant-based liner filling, as the name implies. This gives consumers the option of using both cloth and disposable diapers, which are both environmentally friendly.
• In February, in collaboration with TerraCycle, DYPER Inc., an eco-friendly diaper business, launched eco-friendly infant diapers. In the future the release of such items is likely to extend the company's brand portfolio and help it secure a larger market share.