Beer in Belgium

Beer in Belgium 
Euromonitor International 
August 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Speciality, craft and fusion beers lead innovations in 2019 
From low- and no-alcohol beers, to fusions with tequila, consumers are calling for novelty and choice 
Anheuser-Busch InBev NV maintains strong lead thanks to wide portfolio and ongoing innovations in leading Jupiler brand beer 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Lager price band methodology 
Summary 1       Lager by Price Band 2019 
Table 1         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 2 Sales of Beer by Category: Total Volume 2014-2019 
Table 3 Sales of Beer by Category: Total Value 2014-2019 
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 10 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 11 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 12 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 13 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 14 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 15 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 16 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Premiumisation, innovation in flavours and formats, and low- or no-alcohol variants drive trends seen in 2019 
Players show strong competition in innovations in 2019, as the larger brands maintain their strongholds and smaller players struggle to stay up 
Low- and no-alcohol trends, flavour fusions, and modernisation of image set to drive future growth 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 17         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 2       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 26 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 27 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 28 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 29 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
Summary 3 Research Sources