COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020. While there was no government imposed quarantine, many Belarusians chose to self-isolate. In an attempt to avoid entering public spaces and risking personal contact, consumers switched to purchasing groceries and other necessities, such as personal care and home care products, online. By summer consumers began to slowly return back to stores, as they grew weary of being confined to their homes and desired to resume n...
Euromonitor International's E-Commerce in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-border E-Commerce, E-Commerce by Product Category, Mobile E-Commerce.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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E-Commerce in Belarus
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts e-commerce value sales, as consumers seek to avoid personal contact
Food and drink and consumer electronics are popular e-commerce purchases
Foreign players increase their value shares, benefiting from a wide assortment of inexpensive products and bonuses
RECOVERY AND OPPORTUNITIES
E-commerce set to continue on a dynamic growth path
High delivery costs hamper e-commerce's growth
Pandemic leads to a growing variety of products being sold online
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: % Value Growth 2015-2020
Seasonality
Christmas and New Year
Back to School
International Women's Day
Homeland Defender's Day
Payments and delivery
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Retailing GBO Company Shares: % Value 2016-2020
Table 23 Retailing GBN Brand Shares: % Value 2017-2020
Table 24 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 25 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 27 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
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