COVID-19 negatively affected value sales in direct selling in 2020. During the pandemic, in view of a looming economic recession, consumers cut back their spending on items considered non-essential. Beauty and personal care direct selling was worst affected as a consequence, while other direct selling - consisting of consumer health and home care products - fared better. The most significant decline in value sales was observed in the early stages of the pandemic, in March and April. The summer m...
Euromonitor International's Direct Selling in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Direct Selling in Belarus
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively affects beauty and personal care while benefiting other direct selling
Pandemic accelerates digitalisation trend
Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments
RECOVERY AND OPPORTUNITIES
Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
Political instability and economic downturn will continue to negatively affect direct selling
Direct sellers will increasingly focus on digital sales
CHANNEL DATA
Table 1 Direct Selling by Category: Value 2015-2020
Table 2 Direct Selling by Category: % Value Growth 2015-2020
Table 3 Direct Selling GBO Company Shares: % Value 2016-2020
Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 5 Direct Selling Forecasts by Category: Value 2020-2025
Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: % Value Growth 2015-2020
Seasonality
Christmas and New Year
Back to School
International Women's Day
Homeland Defender's Day
Payments and delivery
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Retailing GBO Company Shares: % Value 2016-2020
Table 23 Retailing GBN Brand Shares: % Value 2017-2020
Table 24 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 25 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 27 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
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