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Alcoholic Drinks in Belarus

Although there was no official government-mandated lockdown imposed on the population of Belarus in response to the COVID-19 situation during the first half of 2020, the threat of contagion at the peak of the pandemic inspired many people to avoid all unnecessary social contact outside of the home for an extended period. The result was that the country's horeca industry experienced a period of very low demand throughout the second quarter of the year, with very negative implications for on-trade...

Euromonitor International's Alcoholic Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Alcoholic Drinks in Belarus 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Consumers become increasingly sophisticated as incomes and expectations rise 
Sales across alcoholic drinks remain in the hands of local companies and brands 
A slow but steady recovery expected for alcoholic drinks 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 1         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Import Duties for alcoholic drinks in Belarus in 2019 
Summary 2       Excise Tax on Alcoholic Drinks 2018-2020 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 3 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
High overall sales and moderate growth in beer signs of the category's maturity 
Most beer sales accounted for by low-cost options bought by price-sensitive people 
New product development remains the hallmark of a dynamic and shifting category 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Summary 4       Lager by Price Band 2019 
Table 18         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 19 Sales of Beer by Category: Total Volume 2014-2019 
Table 20 Sales of Beer by Category: Total Value 2014-2019 
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 27 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 28 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 29 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 30 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Wine benefits from a healthier, more upmarket image than other alcoholic drinks 
Minski Zavod Vinogradnyh remains the leading name in wine 
Local production quotas continue to support domestic production volumes 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 34 Sales of Wine by Category: Total Volume 2014-2019 
Table 35 Sales of Wine by Category: Total Value 2014-2019 
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 43 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 44 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 45 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Rising income levels support premiumisation 
Vodka a saturated category in which demand remains tied to traditional consumption 
Frequent new product development ensures a consistent and dynamic performance 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY DATA 
Table 46 Sales of Spirits by Category: Total Volume 2014-2019 
Table 47 Sales of Spirits by Category: Total Value 2014-2019 
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 55 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 56 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 57 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 58 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 59 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 60 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Demand for cider remains confined to younger and health-conscious consumers 
Low excise on cider/perry mitigates the negative effects of relatively high unit prices 
Low numbers of category players continue to vie for rising sales 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
CATEGORY DATA 
Table 61 Sales of Cider/Perry: Total Volume 2014-2019 
Table 62 Sales of Cider/Perry: Total Value 2014-2019 
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019 
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019 
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 70 	NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 71 	LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 
Table 72 	Forecast Sales of Cider/Perry: Total Volume 2019-2024 
Table 73 	Forecast Sales of Cider/Perry: Total Value 2019-2024 
Table 74 	Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 
Table 75 	Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Demand for RTD's benefits from the increasing interest in cocktails 
RTD struggles due to limited distribution and strong competition from beer and cider 
Local players remain dominant in sales of RTDs 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 76 Sales of RTDs by Category: Total Volume 2014-2019 
Table 77 Sales of RTDs by Category: Total Value 2014-2019 
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 85 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 86 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 87 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 88 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 89 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 90 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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