Austria Pet Care Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Pet Care in Austria

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Strong Growth Driven by the Premium Segment

Nutrition in Focus

Mars Continues To Lead the Market Despite the Strengthening Position of Private Label

Pet Superstores Benefit the Most From the Market Development

Further Market Growth With A High Level of Competition

Market Indicators

Table 1 Pet Populations 2014-2019

Market Data

Table 2 Sales of Pet Food by Category: Volume 2014-2019

Table 3 Sales of Pet Care by Category: Value 2014-2019

Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019

Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019

Table 6 NBO Company Shares of Pet Food: % Value 2014-2018

Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018

Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018

Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018

Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019

Table 11 Distribution of Pet Care by Format: % Value 2014-2019

Table 12 Distribution of Pet Care by Format and Category: % Value 2019

Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019

Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019

Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024

Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024

Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024

Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Optimistic Expectations for Cat Food

Cat Treats Still Most Dynamic, But Growth Rate Is Slowing Down

Internet Retailing Continues To Record Strong Growth

Competitive Landscape

Mars Austria Remains the Leading Player

Growing Competition From Private Label

New Products Continue To Be Seen

Category Indicators

Table 19 Cat Owning Households: % Analysis 2014-2019

Table 20 Cat Population 2014-2019

Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

Category Data

Summary 2 Cat Food by Price Band 2019

Table 22 Sales of Cat Food by Category: Volume 2014-2019

Table 23 Sales of Cat Food by Category: Value 2014-2019

Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019

Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019

Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018

Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018

Table 28 NBO Company Shares of Cat Food: % Value 2014-2018

Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018

Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018

Table 31 Distribution of Cat Food by Format: % Value 2014-2019

Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024

Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024

Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024

Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Dog Food Develops Further Towards Premiumisation

Treats and Mixers Continues To Be Most Dynamic

Internet Retailing's Share Continues To Grow

Competitive Landscape

Leaders Play on the Emotional Bond

Private Label Continues To Strengthen Its Position

Product Development Is in Demand

Category Indicators

Table 36 Dog Owning Households: % Analysis 2014-2019

Table 37 Dog Population 2014-2019

Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

Category Data

Summary 3 Dog Food by Price Band 2019

Table 39 Sales of Dog Food by Category: Volume 2014-2019

Table 40 Sales of Dog Food by Category: Value 2014-2019

Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019

Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019

Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018

Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018

Table 45 NBO Company Shares of Dog Food: % Value 2014-2018

Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018

Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018

Table 48 Distribution of Dog Food by Format: % Value 2014-2019

Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024

Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024

Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024

Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Other Pet Food Sales Expected To Decline in Volume Terms

Nutrition Matters

Limited Availability in Retail Affect Sales

Competitive Landscape

Vitakraft H Wührmann Continues To Lead Other Pet Food

the Role of Superstores Is Growing

Category Indicators

Table 53 Other Pet Population 2014-2019

Category Data

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019

Table 55 Sales of Other Pet Food by Category: Value 2014-2019

Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019

Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019

Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018

Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018

Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018

Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019

Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024

Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024

Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024

Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Headlines Old

Prospects

Other Pet Products Continues To Grow

Pet Dietary Supplements Continue To Hold A Favourable Position

Pet Healthcare Products Expected To Continue Growing

Competitive Landscape

Fressnapf Handels GmbH Records Another Successful Year

Private Label Will Continue To Hold A Strong Position in Pet Products

Category Data

Table 66 Sales of Pet Products by Category: Value 2014-2019

Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019

Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019

Table 69 Sales of Other Pet Products by Type: % Value 2014-2019

Table 70 NBO Company Shares of Pet Products: % Value 2014-2018

Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018

Table 72 Distribution of Pet Products by Format: % Value 2014-2019

Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024

Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024