Retail volume sales of microwaves declined for the first time in eight years during 2020, as COVID-19 engendered a decline in consumer confidence that led many to curb their discretionary spending. However, demand for microwaves was supported by the fact that many local consumers spent much more time at home during the year. Freestanding microwaves saw a significantly lower rate of decline in retail volume sales than built-in models, as the latter was disproportionately affected by a slowdown in...
Euromonitor International's Microwaves in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Microwaves in Austria
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 curbs consumer appetite for microwaves, but demand is supported by lockdown measures
Penetration rate of microwaves continued to rise, as they are popular with younger consumers seeking convenience
Low prices help Silva Schneider Handels GmbH maintain its lead in a fiercely competitive environment
RECOVERY AND OPPORTUNITIES
Revival in consumer confidence and construction activity will drive a strong rebound in retail volume sales
Increased interest in health and wellness may fuel scepticism of microwaves
Such appliances as steam cookers and infrared ovens may pose a growing threat to microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
Overview of the Global Compact Microwaves Market:
The report discusses everything a marketer requires before investing in the global Compact Microwaves Market during the forecast period 2023-2030. It provides detail...
The global Compact Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this f...
Overview of the Global Microwaves Market:
The report discusses everything a marketer requires before investing in the global Microwaves Market during the forecast period 2023-2030. It provides detailed insight into ...
The global Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field eva...
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