In terms of TV viewing time, Austrian consumers compare with most neighbouring Western European countries. However, during special events like the Winter Olympics or the FIFA World Cup, rates tend to rise strongly. In addition, the recent finalisation of the switch to DVB-T2 as the new broadcasting standard across Austria has also boosted volume and value growth, with consumers opting to purchase new LCD TVs with an integrated DVB-T2 receiver and full HD quality, rather than just the receiver. L...
Euromonitor International's Home Video in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Home Video in Austria
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Attracted To Lcd Tvs, But Replacement Frequency Remains Limited
Rising Hd Penetration Supports Growth of High-resolution Tvs, But Not at Any Cost
Shift Towards On-demand TV and Video Significantly Impacting Video Players
Competitive Landscape
Wide Offerings and Innovation Key To Fighting Competition From Emerging Players
Innovation and Attractive Prices Key To Standing Out From the Crowd
Hisense Continues To Gain Sales Share by Boosting Brand Awareness
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Value for Money and Innovation Key To Attracting Consumers
New Innovations Boost Value Sales, Despite Falling Demand
Samsung Leads Sales But Losing Share To Emerging Players
Specialist Stores Lead Distribution But Facing Competition From Internet Retailers
Bleak Outlook Given New Technology Trends and Cannibalisation From Smartphones
Market Data
Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
| Price : US$ 3500 | Date : Dec 2024 |
| Category : Services | Pages : 162 |
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| Category : Telecom and IT | Pages : 178 |
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| Category : Telecom and IT | Pages : 175 |
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