Retail volume sales of home laundry appliances declined for the first time in eight years during 2020. The economic shock of COVID-19 led many consumers to rein in their discretionary spending and postpone purchases of big-ticket items like home laundry appliances. Demand for built-in home laundry appliances was particularly hard hit due to a slowdown in construction activity arising from the pandemic. However, built-in products account for a relatively small share of total retail volume sales o...

Euromonitor International's Home Laundry Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Home Laundry Appliances in Austria
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives sales decline, as worried consumers postpone non-essential purchases
Heightened price sensitivity among buyers of automatic washing machines and increased competition in automatic washer dryers lead to decrease in unit price
Leader BSH Hausgeräte GmbH remains weak in automatic washer dryers
RECOVERY AND OPPORTUNITIES
Revival in consumer confidence and construction activity will drive strong rebound in demand for home laundry appliances
Increased consumer interest in renting home laundry appliances could negatively affect retail volume sales
In the aftermath of the pandemic, cleanliness will be a more significant point of differentiation for some brands
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Sales of Small Appliances by Category: Value 2015-2020
Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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