Overall consumer expenditure in Austria has been negatively impacted by the COVID-19 outbreak and consequent widespread decline in demand for services, tourism and foodservice throughout the country. Consumer payments were already shifting away from cash before the pandemic, in line with ongoing technological development and rising demand for convenience. As a result of hygiene-related concerns, along with recommendations from leading health authorities and retailers during the peak of the pande...
Euromonitor International's Financial Cards and Payments in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Financial Cards and Payments in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Impact of crisis on consumer spending mitigated by government stimulus packages
Migration towards cashless society further fuelled by concerns over pandemic
New innovative payment players putting pressure on leading banks
What next for consumer payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Debit card usage boosted by shift away from cash following COVID-19 crisis
Majority of Austrian consumers continue to favour debit cards
Growing pressure on traditional top-four debit card issuing banks
RECOVERY AND OPPORTUNITIES
Austrian consumers to continue transition away from cash despite recovery
Still strong scope for further growth of contactless payments
Growing competition from innovative new mobile payment formats
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2015-2020
Table 28 Debit Cards Transactions 2015-2020
Table 29 Debit Cards in Circulation: % Growth 2015-2020
Table 30 Debit Cards Transactions: % Growth 2015-2020
Table 31 Debit Cards: Number of Cards by Issuer 2015-2019
Table 32 Debit Cards: Number of Cards by Operator 2015-2019
Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 36 Forecast Debit Cards Transactions 2020-2025
Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Already struggling charge cards affected by impact of COVID-19 on travel
Official estimations for usage of charge cards remain understated
MasterCard leverages extensive network to remain in pole position
RECOVERY AND OPPORTUNITIES
Leading brands focusing on attracting consumers with new benefits
Transactions to remain concentrated in e-commerce and travel
Threat posed by recent launch of widely accepted MasterCard Debit cards
CATEGORY DATA
Table 39 Charge Cards: Number of Cards in Circulation 2015-2020
Table 40 Charge Cards Transactions 2015-2020
Table 41 Charge Cards in Circulation: % Growth 2015-2020
Table 42 Charge Cards Transactions: % Growth 2015-2020
Table 43 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 44 Commercial Charge Cards Transactions 2015-2020
Table 45 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 46 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 47 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 48 Personal Charge Cards Transactions 2015-2020
Table 49 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 50 Personal Charge Cards Transactions: % Growth 2015-2020
Table 51 Charge Cards: Number of Cards by Issuer 2015-2019
Table 52 Charge Cards: Number of Cards by Operator 2015-2019
Table 53 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 54 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 55 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 56 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 57 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 58 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 59 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 60 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 61 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 62 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 63 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 64 Forecast Charge Cards Transactions 2020-2025
Table 65 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 66 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 67 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 68 Forecast Commercial Charge Cards Transactions 2020-2025
Table 69 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 70 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 71 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 72 Forecast Personal Charge Cards Transactions 2020-2025
Table 73 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 74 Forecast Personal Charge Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Both open and closed loop cards see major fall in usage due to COVID-19 crisis
Growing popularity of pay-later cards threatens open loop pre-paid cards
Removal of Quick e-money functionality threatens future growth
RECOVERY AND OPPORTUNITIES
Economic recovery and opening of borders to boost pre-paid card usage
Scope to boost usage of open loop cards for online shopping and travel
Closed loop operators to benefit from rising popularity of pre-paid merchant cards
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 76 Pre-paid Cards Transactions 2015-2020
Table 77 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 78 Pre-paid Cards Transactions: % Growth 2015-2020
Table 79 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 81 Open Loop Pre-paid Cards Transactions 2015-2020
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 83 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 84 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 85 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 86 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Pre-paid Cards Transactions 2020-2025
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions limit usage of store cards throughout Austria
Store cards suffer as retailers offer alternative payment methods
Investment in development dwindling in line with falling consumer interest
RECOVERY AND OPPORTUNITIES
Bleak prospects due to increasing competition and changing consumer preferences
Growing number of retailers promoting instalment plans with banking partners
IKEA shifting away from store card towards alternative payment formats
CATEGORY DATA
Table 103 Store Cards: Number of Cards in Circulation 2015-2020
Table 104 Store Cards Transactions 2015-2020
Table 105 Store Cards in Circulation: % Growth 2015-2020
Table 106 Store Cards Transactions: % Growth 2015-2020
Table 107 Store Cards: Number of Cards by Issuer 2015-2019
Table 108 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 109 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 110 Forecast Store Cards Transactions 2020-2025
Table 111 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 112 Forecast Store Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Rising e-commerce sales off-set by reduced travel due to COVID-19
Adoption of credit cards with revolving credit limited by popularity of charge cards
Leading brands looking to widen product offers to attract consumers
RECOVERY AND OPPORTUNITIES
Leading brands focus on increasing consumer awareness of credit cards
Credit cards expected to outperform debit and charge cards
Growth threatened by wider acceptance of MasterCard Debit
CATEGORY DATA
Table 113 Credit Cards: Number of Cards in Circulation 2015-2020
Table 114 Credit Cards Transactions 2015-2020
Table 115 Credit Cards in Circulation: % Growth 2015-2020
Table 116 Credit Cards Transactions: % Growth 2015-2020
Table 117 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 118 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 119 Personal Credit Cards Transactions 2015-2020
Table 120 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 121 Personal Credit Cards Transactions: % Growth 2015-2020
Table 122 Credit Cards: Number of Cards by Issuer 2015-2019
Table 123 Credit Cards: Number of Cards by Operator 2015-2019
Table 124 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 125 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 126 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 127 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 128 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 129 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 130 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 131 Forecast Credit Cards Transactions 2020-2025
Table 132 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 133 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 134 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 135 Forecast Personal Credit Cards Transactions 2020-2025
Table 136 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 137 Forecast Personal Credit Cards Transactions: % Growth 2020-2025
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