Demand for computers and peripherals continues to decline in Austria, mainly due to the strong fall in the popularity of tablets and desktops. Most households in Austria already have at least one operational computer, with laptops being particularly popular due to high demand for flexible and mobile devices. Convertible laptops in particular continue to grow in popularity, thus further driving average unit prices and value sales. Desktops are widely considered to be outdated and too static. Tabl...
Euromonitor International's Computers and Peripherals in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers, Peripherals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Computers and Peripherals in Austria
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand Impacted by Failure To Innovate and High Penetration
Weak Sales Within Key Small and Traditional Business Segment
Bleak Prospects for Peripherals, Despite Boost From Rise in Popularity of Gaming
Competitive Landscape
Intensifying Competition Fuelling New Product Development
Thinkpad Proves A Hit for Lenovo
Local Players Facing Intense Price Competition
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 2 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 5 Sales of Computers by Category: Business Volume 2014-2019
Table 6 Sales of Computers by Category: Business Value MSP 2014-2019
Table 7 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 8 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 9 Sales of Laptops by Form Factor 2018-2019
Table 10 Sales of Tablets by Operating System 2014-2019
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 22 Forecast Sales of Laptops by Form Factor 2019-2024
Table 23 Forecast Sales of Tablets by Operating System 2019-2024
Executive Summary
Value for Money and Innovation Key To Attracting Consumers
New Innovations Boost Value Sales, Despite Falling Demand
Samsung Leads Sales But Losing Share To Emerging Players
Specialist Stores Lead Distribution But Facing Competition From Internet Retailers
Bleak Outlook Given New Technology Trends and Cannibalisation From Smartphones
Market Data
Table 24 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 25 Sales of Consumer Electronics by Category: Value 2014-2019
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
| Price : US$ 2450 | Date : Feb 2024 |
| Category : Electronics | Pages : 300 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 144 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Services | Pages : 164 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Manufacturing and Construction | Pages : 172 |
| Price : US$ 3500 | Date : Aug 2023 |
| Category : Electronics | Pages : 162 |
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