Global augmented reality (AR) market will reach $843.69 billion by 2032, growing by 36.2% annually over 2022-2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications.
Highlighted with 87 tables and 98 figures, this 193-page report "Global Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire global augmented reality (AR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify global augmented reality (AR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Region.
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Marker-based Augmented Reality
o Passive Marker
o Active Marker
• Markerless Augmented Reality
o Model-based Tracking
o Image-based Processing
• Other Technologies
By Device, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
By Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)
For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Device, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 14
1.2.1 Overview of Market Research Methodology 14
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Dynamics 22
2.1 Market Size and Forecast 22
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 28
2.2 Major Growth Drivers 32
2.3 Market Restraints and Challenges 37
2.4 Emerging Opportunities and Market Trends 40
2.5 Porter's Fiver Forces Analysis 44
3 Segmentation of Global Market by Offering 48
3.1 Market Overview by Offering 48
3.2 Hardware 50
3.2.1 Sensors 52
3.2.2 Semiconductor Component 53
3.2.3 Displays and Projectors 54
3.2.4 Position Trackers 55
3.2.5 Cameras 56
3.2.6 Other Hardware 57
3.3 Software 58
3.3.1 Software Developer Kits 59
3.3.2 Cloud-based Solutions 60
3.4 Services 61
4 Segmentation of Global Market by Technology 62
4.1 Market Overview by Technology 62
4.2 Marker-based AR 64
4.2.1 Passive Marker 66
4.2.2 Active Marker 67
4.3 Markerless AR 68
4.3.1 Model-based Tracking 69
4.3.2 Image-based Processing 70
4.4 Other Technologies 71
5 Segmentation of Global Market by Device 72
5.1 Market Overview by Device 72
5.2 Head-Mounted Display (HMD) 74
5.3 Head-Up Display (HUD) 75
5.4 Smart Glasses 76
5.5 Handheld Devices and Others 77
6 Segmentation of Global Market by Industry Vertical 78
6.1 Market Overview by Industry Vertical 78
6.2 Gaming & Entertainment 80
6.3 Industrial & Manufacturing 81
6.4 Aerospace & Defense 82
6.5 Healthcare 83
6.6 Education 84
6.7 Automotive 85
6.8 Retail & Marketing 86
6.9 Other Verticals 87
7 Segmentation of Global Market by End User 88
7.1 Market Overview by End User 88
7.2 Consumer 90
7.3 Enterprise 91
7.3.1 Large Enterprises 92
7.3.2 Small- & Medium-sized Enterprises (SMEs) 93
8 Segmentation of Global Market by Region 95
8.1 Geographic Market Overview 2022-2032 95
8.2 North America Market 2022-2032 by Country 99
8.2.1 Overview of North America Market 99
8.2.2 U.S. 103
8.2.3 Canada 106
8.2.4 Mexico 108
8.3 European Market 2022-2032 by Country 110
8.3.1 Overview of European Market 110
8.3.2 Germany 114
8.3.3 U.K. 116
8.3.4 France 118
8.3.5 Spain 120
8.3.6 Italy 122
8.3.7 Netherlands 124
8.3.8 Rest of European Market 126
8.4 Asia-Pacific Market 2022-2032 by Country 128
8.4.1 Overview of Asia-Pacific Market 128
8.4.2 Japan 132
8.4.3 China 135
8.4.4 Australia 137
8.4.5 India 139
8.4.6 South Korea 141
8.4.7 Rest of APAC Region 143
8.5 South America Market 2022-2032 by Country 145
8.5.1 Argentina 148
8.5.2 Brazil 150
8.5.3 Chile 152
8.5.4 Rest of South America Market 154
8.6 MEA Market 2022-2032 by Country 155
8.6.1 UAE 158
8.6.2 Saudi Arabia 160
8.6.3 South Africa 162
8.6.4 Other National Markets 164
9 Competitive Landscape 165
9.1 Overview of Key Vendors 165
9.2 New Product Launch, Partnership, Investment, and M&A 168
9.3 Company Profiles 169
Apple Inc. 169
Atheer, Inc. 171
Blippar Ltd. 172
Catchoom Technologies, S.L. 173
Facebook Inc. 174
Google, LLC 175
HP Development Co., L.P. 176
Intellectsoft LLC 177
Lumus Ltd. 178
Magic Leap, Inc 179
Microsoft Corp. 180
Niantic Inc. 181
Optinvent S.A. 182
Popar Co., Ltd. 183
Qualcomm Technologies Inc. 184
Samsung Co., Ltd. 185
Sony Corporation 186
Total Immersion 187
Universal mCloud Corp. (NGRAIN) 188
Vuzix Corp. 189
Wayray AG 190
Wikitude GmbH 191
Zugara, Inc. 192
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