Asia Pacific healthcare augmented reality and virtual reality market will grow by 36.2% annually with a total addressable market cap of $70.15 billion over 2023-2032, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.
Highlighted with 40 tables and 70 figures, this 147-page report "Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire Asia Pacific healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.
Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker and Active Marker)
o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Pharmacy Management
• Virtual Reality Expose Therapy (VRET)
• Other Applications
By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Government and Defense Institutions
• Other End Users
Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 35
2.4 Emerging Opportunities and Market Trends 38
2.5 Porter's Fiver Forces Analysis 42
3 Segmentation of Asia Pacific Market by Technology 46
3.1 Market Overview by Technology 46
3.2 Augmented Reality (AR) 48
3.2.1 Marker-based AR 49
3.2.2 Markerless AR 50
3.2.3 Other Technologies 51
3.3 Virtual Reality (VR) 52
3.3.1 Nonimmersive Technology 53
3.3.2 Semi-Immersive Technology 54
3.3.3 Fully Immersive Technology 55
4 Segmentation of Asia Pacific Market by Offering 56
4.1 Market Overview by Offering 56
4.2 Hardware 58
4.2.1 Sensors 60
4.2.2 Semiconductor Component 61
4.2.3 Displays and Projectors 62
4.2.4 Position Trackers 63
4.2.5 Cameras 64
4.2.6 Other Hardware 65
4.3 Software 66
4.4 Services 68
5 Segmentation of Asia Pacific Market by Device Type 70
5.1 Market Overview by Device Type 70
5.2 AR Devices 72
5.2.1 Head-Mounted Display (HMD) 74
5.2.2 Head-Up Display (HUD) 75
5.2.3 Smart Glasses 76
5.2.4 Handheld Devices and Others 77
5.3 VR Devices 78
5.3.1 Head-Mounted Display (HMD) 80
5.3.2 Gesture-Tracking Device 81
5.3.3 Projector & Display Wall 82
6 Segmentation of Asia Pacific Market by Application 83
6.1 Market Overview by Application 83
6.2 Surgery 85
6.3 Rehabilitation and Behavioral Neurology 86
6.4 Pain Management 87
6.5 Medical Training and Education 88
6.6 Diagnosis 89
6.7 Fitness Management 90
6.8 Pharmacy Management 91
6.9 Virtual Reality Expose Therapy (VRET) 92
6.10 Other Applications 93
7 Segmentation of Asia Pacific Market by End User 94
7.1 Market Overview by End User 94
7.2 Academic Institutes 96
7.3 Hospitals and Clinics 97
7.4 Research and Diagnostics Laboratories 98
7.5 Pharma Companies and Research Centers 99
7.6 Government and Defense Institutions 100
7.7 Other End Users 101
8 Asia-Pacific Market 2022-2032 by Country 102
8.1 Overview of Asia-Pacific Market 102
8.2 Japan 105
8.3 China 108
8.4 Australia 110
8.5 India 113
8.6 South Korea 115
8.7 Rest of APAC Region 117
9 Competitive Landscape 119
9.1 Overview of Key Vendors 119
9.2 New Product Launch, Partnership, Investment, and M&A 122
9.3 Company Profiles 123
Alphabet Inc. 123
Artificial Life, Inc. 126
CAE Healthcare 127
EON Reality 128
Facebook 129
Foursquare Labs, Inc. 130
GE Healthcare 131
Hologic, Inc. 132
HTC 133
Immersion Corp 134
Intuitive Surgical Inc. 135
Medtronic 136
Microsoft 137
Orca Health 138
Philips Healthcare 139
Samsung 140
Siemens Healthcare 141
Simulab Corp 142
Sony 143
TheraSim, Inc. 144
VirtaMed 145
Vuzix Corp 146
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