Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Dynamics 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 18
2.3 Market Restraints and Challenges 21
2.4 Emerging Opportunities and Market Trends 24
2.5 Porter's Fiver Forces Analysis 27
3 Segmentation of Asia Pacific Market by Component 31
3.1 Market Overview by Component 31
3.2 Hardware 33
3.3 Software 35
4 Segmentation of Asia Pacific Market by Technology 36
4.1 Market Overview by Technology 36
4.2 Augmented Reality (AR) 38
4.3 Virtual Reality (VR) 41
5 Segmentation of Asia Pacific Market by Application 43
5.1 Market Overview by Application 43
5.2 Manufacturing & Supply 45
5.3 Research & Development 46
5.4 Marketing & Sales 47
5.5 Aftermarket Service 48
5.6 Support Functions & Training 49
5.7 Other Applications 50
6 Segmentation of Asia Pacific Market by Vehicle Type 51
6.1 Market Overview by Vehicle Type 51
6.2 Passenger Vehicles 53
6.3 Commercial Vehicles 54
7 Segmentation of Asia Pacific Market by Driving Autonomy 55
7.1 Market Overview by Driving Autonomy 55
7.2 Conventional Driving 57
7.3 Autonomous & Semi-autonomous Driving 58
8 Asia-Pacific Market 2019-2026 by Country 59
8.1 Overview of Asia-Pacific Market 59
8.2 China 62
8.3 Japan 64
8.4 India 67
8.5 Australia 69
8.6 South Korea 71
8.7 Rest of APAC Region 73
9 Competitive Landscape 75
9.1 Overview of Key Vendors 75
9.2 New Product Launch, Partnership, Investment, and M&A 78
9.3 Company Profiles 79
Bosch 79
Continental 81
DENSO 82
Garmin 83
General Motors (GM) 84
HARMAN International 85
HTC 86
Hyundai Motor Company 87
Jaguar 88
Mercedes-Benz 89
Microsoft 90
Nippon Seiki 91
NVIDIA 92
Panasonic 93
Unity 94
Visteon 95
Volkswagen 96
10 Investing in Asia Pacific Market: Risk Assessment and Management 97
10.1 Risk Evaluation of Asia Pacific Market 97
10.2 Critical Success Factors (CSFs) 100
Related Reports and Products 103
List of Tables:
Table 1. Snapshot of Asia Pacific Automotive AR and VR Market, 2019-2026 16
Table 2. Main Product Trends and Market Opportunities in Asia Pacific Automotive AR and VR Market 24
Table 3. Asia Pacific Automotive AR and VR Market by Component, 2015-2026, $ mn 31
Table 4. Asia Pacific Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 34
Table 5. Asia Pacific Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 35
Table 6. Asia Pacific Automotive AR and VR Market by Technology, 2015-2026, $ mn 36
Table 7. Asia Pacific Automotive AR Market by Technology, 2015-2026, $ mn 39
Table 8. Asia Pacific Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 39
Table 9. Asia Pacific Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 39
Table 10. Asia Pacific Automotive AR Market by Device Type, 2015-2026, $ mn 40
Table 11. Asia Pacific Automotive VR Market by Technology, 2015-2026, $ mn 42
Table 12. Asia Pacific Automotive VR Market by Device Type, 2015-2026, $ mn 42
Table 13. Asia Pacific Automotive AR and VR Market by Application, 2015-2026, $ mn 43
Table 14. Asia Pacific Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 51
Table 15. Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 55
Table 16. APAC Automotive AR & VR Market by Country, 2015-2026, $ mn 60
Table 17. China Augmented Reality Market by Technology, 2015-2026, $ mn 63
Table 18. China Automotive AR & VR Market by Application, 2015-2026, $ mn 63
Table 19. China Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 63
Table 20. Japan Augmented Reality Market by Technology, 2015-2026, $ mn 66
Table 21. Japan Automotive AR & VR Market by Application, 2015-2026, $ mn 66
Table 22. Japan Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 66
Table 23. India Augmented Reality Market by Technology, 2015-2026, $ mn 68
Table 24. India Automotive AR & VR Market by Application, 2015-2026, $ mn 68
Table 25. India Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 68
Table 26. Australia Augmented Reality Market by Technology, 2015-2026, $ mn 70
Table 27. Australia Automotive AR & VR Market by Application, 2015-2026, $ mn 70
Table 28. Australia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 70
Table 29. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn 72
Table 30. South Korea Automotive AR & VR Market by Application, 2015-2026, $ mn 72
Table 31. South Korea Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 72
Table 32. Automotive AR & VR Market in Rest of APAC by Country, 2015-2026, $ mn 74
Table 33. Bosch: Company Snapshot 79
Table 34. Bosch: Business Segmentation 79
Table 35. Bosch: Product Portfolio 80
Table 36. Bosch: Revenue, 2016-2018, $ mn 80
Table 37. Bosch: Recent Developments 80
Table 38. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 98
Table 39. Critical Success Factors and Key Takeaways 101
List of Figures:
Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 15
Figure 4. Asia Pacific Automotive AR and VR Market, 2019-2026, $ mn 17
Figure 5. Primary Drivers and Impact Factors of Asia Pacific Automotive AR and VR Market 18
Figure 6. Primary Restraints and Impact Factors of Asia Pacific Automotive AR and VR Market 21
Figure 7. Porter's Fiver Forces Analysis of Asia Pacific Automotive AR and VR Market 27
Figure 8. Breakdown of Asia Pacific Automotive AR and VR Market by Component, 2019-2026, % of Revenue 31
Figure 9. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 32
Figure 10. Asia Pacific Automotive AR and VR Market: Hardware, 2015-2026, $ mn 33
Figure 11. Asia Pacific Automotive AR and VR Market: Software, 2015-2026, $ mn 35
Figure 12. Breakdown of Asia Pacific Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 36
Figure 13. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 37
Figure 14. Asia Pacific Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 38
Figure 15. Asia Pacific Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 41
Figure 16. Breakdown of Asia Pacific Automotive AR and VR Market by Application, 2019-2026, % of Revenue 43
Figure 17. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 44
Figure 18. Asia Pacific Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 45
Figure 19. Asia Pacific Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 46
Figure 20. Asia Pacific Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 47
Figure 21. Asia Pacific Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 48
Figure 22. Asia Pacific Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 49
Figure 23. Asia Pacific Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 50
Figure 24. Breakdown of Asia Pacific Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 51
Figure 25. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 52
Figure 26. Asia Pacific Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 53
Figure 27. Asia Pacific Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 54
Figure 28. Breakdown of Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 55
Figure 29. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 56
Figure 30. Asia Pacific Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 57
Figure 31. Asia Pacific Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 58
Figure 32. Breakdown of APAC Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 60
Figure 33. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 61
Figure 34. Automotive AR & VR Market in China, 2015-2026, $ mn 62
Figure 35. Automotive AR & VR Market in Japan, 2015-2026, $ mn 65
Figure 36. Automotive AR & VR Market in India, 2015-2026, $ mn 67
Figure 37. Automotive AR & VR Market in Australia, 2015-2026, $ mn 69
Figure 38. Automotive AR & VR Market in South Korea, 2015-2026, $ mn 71
Figure 39. Automotive AR & VR Market in Rest of APAC, 2015-2026, $ mn 73
Figure 40. Growth Stage of Asia Pacific Automotive AR and VR Industry over the Forecast Period 75