2018 was a favourable year for personal luxury due to a strong recovery in sales. Much of the growth was due to the greater variety of products that became available, for which many Argentinians previously travelled abroad to purchase. In addition, the strong devaluation of the exchange rate favours the arrival of a large number of tourists, mainly from Brazil and Chile, who take advantage of purchasing personal luxury in the country, especially in categories such as luxury leather goods and des...
Euromonitor International's Personal Luxury in Argentina report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers' shopping patterns. Forecasts to 2023 illustrate how the market is set to change
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Personal Luxury in Argentina
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Recover Due To Greater Variety of Products
Luxury Goods Players Reduce Prices To Boost Consumption in Argentina
Internet Retailing Gains Ground in Several Categories
Competitive Landscape
Mass Arrival of Luxury Brands
Limited Locations Cause Short- and Medium-term Problems
Digital Marketing As A Communication Strategy
Category Data
Table 1 Sales of Personal Luxury by Category: Value 2013-2018
Table 2 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 4 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 5 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Executive Summary
Limited Availability of Premises in Strategic Locations
Lower Prices Boost Purchases in the Country
Luxury Brands Return, Although Mainly Due To Local Partners
Internet Retailing Begins To Play An Interesting Role
Positive Outlook, Albeit With Some Difficulties
Market Indicators
Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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