The impact of COVID-19 has been significant in Argentina in 2020, both in the overall economy and in the consumer appliances industry. Although Argentina's economy was expected to fall prior to COVID-19, the pandemic has sharpened the expected decline. Furthermore, industry has been affected as, in order to prevent the expansion of COVID-19, in the third week of March, the government decreed social isolation, the lockdown of stores and industrial plants, foreign border blocks and travel restrict...
Euromonitor International's Consumer Appliances in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Argentina
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Government's Ahora 12 Plan stops steeper declines in refrigeration appliances
Developments continue to focus on energy saving technology
Frimetal SA maintains strong lead, thanks to top Gafa brand and backing from multinational Electrolux AB
RECOVERY AND OPPORTUNITIES
Food stockpiling set to become a major driver for sales over forecast period
Imported appliances face various challenges, whilst the outlook is brighter for local producers
New player Lisbon SA set to help expand local production capacity
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 50 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Trade off trends between more frequent clothes washing and fewer dressing up occasions due to COVID-19
Pause in energy-saving developments due to unfavourable economic scenario
Alladio maintains strong lead thanks to well-developed strategies and strong local production for a number of brands
RECOVERY AND OPPORTUNITIES
Low reliance on imports will accelerate recovery
Will the pursuit of hygiene become more important than saving energy?
New innovations to combine sophisticated technologies to meet consumer demands
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 66 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home-cooking during time of COVID-19 does not boost sales of dishwashers
Players aim to attract sales with water-saving and time-saving claims
Alladio maintains lead with almost all of total domestic dishwasher production capacity
RECOVERY AND OPPORTUNITIES
Post-COVID-19 hygiene priorities may boost interest in dishwashers
Energy-saving and water-saving technologies drive new product developments
Drean and Candy brands see bright future thanks to domestic production strengths
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020
Table 72 Sales of Dishwashers by Category: Value 2015-2020
Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 75 Sales of Dishwashers by Format: % Volume 2015-2020
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 80 Production of Dishwashers: Total Volume 2015-2020
Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Declines in construction and real estate activities negatively impact large cooking devices
Medium- and high-income consumers see greater disposable incomes for large cooking appliances
Escorial maintains lead and grows shares, despite challenges seen in category
RECOVERY AND OPPORTUNITIES
New family structures and domestic migration will drive sales over forecast period
Electric large cooking appliances benefit from fewer security regulations
Aesthetics will drive consumers' choices over the forecast period
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Cookers: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health concerns about microwaves are enhanced by COVID-19, further challenging the category
Mini electric ovens continue to replace microwaves
New San maintains company lead thanks to multiple brand portfolio, but still fails to gain a top brand place
RECOVERY AND OPPORTUNITIES
Microwaves shielded from international logistics and currency depreciation issues thanks to domestic production
Unhealthy image of microwaves will continue to pose a challenge to growth
Marketing strategies to be reshaped to focus on health and wellness trends
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2015-2020
Table 105 Sales of Microwaves by Category: Value 2015-2020
Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 111 Distribution of Microwaves by Format: % Volume 2015-2020
Table 112 Production of Microwaves: Total Volume 2015-2020
Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Uptick in home-cooking and healthier diet trends help support performance of food preparation appliances
E-commerce stands as an excellent ally for category development
Philips maintains lead thanks to wide portfolio and strong brand image
RECOVERY AND OPPORTUNITIES
Home-cooking trends inspire more elaborate and professional dishes
Healthier habits lead to increase in home-cooking and fewer fast food occasions
Benefits of cooking as therapy and an excellent way for families to spend time together
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Small cooking appliances supported by increase in home-cooking, driven by social media trends and cooking shows
Breadmakers notable as only sub-category seeing positive volume growth, thanks to global trend for breadmaking during lockdowns
Atma maintains overall lead thanks to longstanding tradition in the country, while competition heats up in coffee machines
RECOVERY AND OPPORTUNITIES
Aesthetic designs to drive developments in small cooking appliances
Healthier habits set to shape the category over the forecast period
Ongoing trend to recreate the café experience at home
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vacuum cleaners somewhat supported by elevated levels of hygiene and cleaning standards as a result of COVID-19
Robotic vacuum cleaners sees least steep decline, but faces new challenges caused by COVID-19
Atma brand maintains overall lead, but loses shares to Gadnic which takes the top spot in robotic vacuum cleaners
RECOVERY AND OPPORTUNITIES
Declining use of carpets in homes set to pose a challenge to growth overall
Prevalence of pet owners and new cleaning standards will help support category over forecast period
Robotic vacuum cleaners will continue to appeal to higher-income consumers and the new generation
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Personal care appliances sees huge negative impact from lockdowns and social restrictions due to COVID-19
Restrictions over key sales date occasions lead to loss of trade and channel shifts
Philips maintains its top place thanks to strong brand image, active marketing and expansive portfolio
RECOVERY AND OPPORTUNITIES
Male grooming trends set to drive growth over forecast period
Depilation for men no longer a taboo subject in Argentina
Brands set to use social media and influencers in primary marketing strategies
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 153 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 156 Sales of Body Shavers by Format: % Volume 2015-2020
Table 157 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 158 NBO Company Shares of Personal Care Appliances 2016-2020
Table 159 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Air treatment products hit by economic recession as opposed to direct impacts from COVID-19 per se
Strong local production helps support the category overall
New San maintains lead thanks to innovative marketing campaigns and ongoing new product developments
RECOVERY AND OPPORTUNITIES
Players set to educate consumers on the benefits of inverter technology, as trend expands in split air conditioners
Split air conditioners tipped to be the one to watch over the forecast period
The event of COVID-19 enhances consumers' desire for clean and pure air
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 166 Sales of Air Treatment Products by Category: Value 2015-2020
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 172 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 173 Production of Air Conditioners: Total Volume 2015-2020
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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